Privacy policy

Last updated: [8.10.2024]

This Privacy Policy describes how ApexLights (the "Site") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from ApexLights.Store (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Basic contact details including your name, address, phone number, and email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information including your username, password, and security questions.
• Shopping information including the items you view, put in your cart, or add to your wishlist.
• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with the Services, including processing payments, fulfilling orders, sending account notifications, and facilitating returns or exchanges.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending promotional emails and displaying relevant ads.
• Security and Fraud Prevention. We use your personal information to detect fraudulent activity and ensure account security.
• Communicating with you. We use your personal information to provide customer support and improve our Services.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use, related to powering our store with Shopify, see Shopify's Cookie Policy. We use Cookies to power and improve our Site and Services, administer analytics, and tailor advertising.

Most browsers automatically accept Cookies by default, but you can set your browser to remove or reject Cookies. Blocking Cookies may impact your experience or functionality on the Site.

How We Disclose Personal Information

We may disclose your personal information to third parties, including:

• Vendors or third parties who perform services on our behalf (e.g., IT management, payment processing, customer support).
• Business and marketing partners, including Shopify.
• Affiliates, as part of our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, or as required by law.

User Generated Content

If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone. We are not responsible for the privacy or security of any information you make publicly available.

Third Party Websites and Links

Our Site may provide links to websites operated by third parties. These third-party websites are not governed by this Privacy Policy. We encourage you to review the privacy and security policies of these third parties.

Children’s Data

Our Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you believe a child has provided us with personal information, please contact us.

Security and Retention of Your Information

We take measures to protect your personal information, but no method of transmission or storage is completely secure. We retain personal information as long as necessary to provide the Services or comply with legal obligations.

Your Rights and Choices

Depending on your location, you may have certain rights in relation to your personal information, including the right to access, delete, or correct your information. You may exercise these rights by contacting us at support@apexlights.store.

We will not discriminate against you for exercising your rights, and we may need to verify your identity before responding to your request.

Complaints

If you have any complaints about how we process your personal information, please contact us at support@apexlights.store. You may also have the right to lodge a complaint with your local data protection authority.

International Users

Your personal information may be transferred, stored, and processed outside your home country, including in the United States. We will take necessary measures to ensure your data is protected during such transfers.

Contact

If you have questions about our privacy practices or this Privacy Policy, please email us at support@apexlights.store.